OUAI LEAVE-IN CONDITIONER. A powerful, multi-tasking mist for every occasion. It protects hair from heat/UV damage, smooths split ends and frizz, detangles and conditions every strand. A few sprays will leave your hair with gorgeous shine.
YOUR HAIR’S HOLY GRAIL. Amino acid blend, tamarind seed extract and vitamin E protect and smooth hair like you’ve never seen before. Mist lightly through damp hair before styling to protect and get your desired look.
OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.